Billy Sushi ditched static food porn in favor of a bold, personality-led social strategy—and it works. By making Billy the brand and using food as a backdrop, not the main character, they’ve created a feed that actually makes you feel something (besides hungry). It's a perfect example of how local businesses can use social to stand out, tell a story, and build real connection.

Also, Billy, if you’re reading this... spicy tuna on me? Or you? Let's discuss.

If you can’t spit out why someone should pick you before the elevator dings, you’re already toast. Don’t worry — I’m about to help you fix that (and make it easy).