Meta’s Threads is quickly becoming a must-have platform for brands. This guide breaks down Threads marketing strategy for 2025: what to post, when to post, and how to grow your audience without copy-pasting from Instagram.

TL;DR Email marketing automation isn’t just for big brands — it’s one of the highest-ROI tools small businesses can use. In this post, we break down why welcome sequences, nurture flows, and strategic email automations are essential for converting subscribers into paying clients (without being glued to your inbox).

Think your brand needs to be on every social platform to stay relevant? Think again. Lets breaks down why showing up everywhere isn’t the flex you think it is, and how to choose the right platforms that actually move the needle for your biz. Fewer apps, more impact!

Social media in 2025 is all about knowing your audience - and surprise, they’re not all hanging out in the same place or consuming content the same way. This guide breaks it down in plain English so you can stop guessing and start showing up where it counts.

One logo isn’t enough. You need a primary logo, secondary logo, submark, and favicon. Ideally each in white and black with a transparent background. Trust me, future you (and your designer) will thank you when you’re not scrambling for a version that fits.

Unpopular opinion: You should already be planning your holiday promos.

Yep, even while you’re still in your summer sandals. Because come December, you’ll thank your past self for avoiding the panic, chaos, and half-baked ideas.

My Holiday Blitz package is here to help you sell more and stress less with a crystal-clear, confidence-boosting Q4 plan.

Let’s make this your easiest, most profitable holiday season yet.

I asked friends, clients, biz groups, and even job candidates how they use AI, and the answers were way more creative than “just proofreading.” Plus, I’m spilling how I use it as my overworked-but-eager intern to run Candorly smoother.

Instagram’s updates aren’t just “nice to know” — they directly affect how people judge your business in under three seconds. Your grid is now taller, more flexible, and more powerful than ever — but only if you treat it like the storefront it is.

TL;DR:

• Clear wins. Every time.

• Your audience has the answers—go ask better questions.

• If it’s giving “chaotic neutral,” simplify.

If your growth feels stuck, here’s a list of red flags to check for.

The good news? These habits are fixable. But only if you’re willing to stop doing what looks good and start doing what actually works.

Billy Sushi ditched static food porn in favor of a bold, personality-led social strategy—and it works. By making Billy the brand and using food as a backdrop, not the main character, they’ve created a feed that actually makes you feel something (besides hungry). It's a perfect example of how local businesses can use social to stand out, tell a story, and build real connection.

Also, Billy, if you’re reading this... spicy tuna on me? Or you? Let's discuss.

If you can’t spit out why someone should pick you before the elevator dings, you’re already toast. Don’t worry — I’m about to help you fix that (and make it easy).

A simple audit like this can help you uncover messaging mush, confusing UX, or just plain missed opportunities. And once your site is clear, compelling, and action-driven?

Spring Break isn't just for swimsuit brands. In this post, I'm breaking down how niche cultural moments—like Spring Break—can be powerful marketing tools if you know your audience. Plus, a peek into my recent trip to Europe (spoiler: I’m now a train travel evangelist).

TL;DR: My kids learn best by doing. This is my way of showing them how fun marketing can be—while also helping them recognize when they’re being sold to.

TL;DR: Learning to listen is the key to networking. It’s not about how many contacts you have in your Rolodex (Gen Z, ask your parents what that is) but about the knowledge they can share—and, more importantly, what you do with it.

Mixing passion with work isn’t just more fun—it makes the work better.

Stop Ignoring Your Social Media—Your Customers Aren’t

Candorly (adverb): The art of cutting through marketing B.S. with brutal honesty, strategic clarity, and a dash of wit.

Live advertising is a high-risk, high-reward game, and Rocket Mortgage’s Country Roads Super Bowl moment nailed it. Having orchestrated live campaigns for the Grammys and Beats by Dre, I know firsthand how tough these are to pull off—but when they work, they’re pure marketing magic.