Billy Sushi ditched static food porn in favor of a bold, personality-led social strategy—and it works. By making Billy the brand and using food as a backdrop, not the main character, they’ve created a feed that actually makes you feel something (besides hungry). It's a perfect example of how local businesses can use social to stand out, tell a story, and build real connection.

Also, Billy, if you’re reading this... spicy tuna on me? Or you? Let's discuss.

If you can’t spit out why someone should pick you before the elevator dings, you’re already toast. Don’t worry — I’m about to help you fix that (and make it easy).

A simple audit like this can help you uncover messaging mush, confusing UX, or just plain missed opportunities. And once your site is clear, compelling, and action-driven?

Spring Break isn't just for swimsuit brands. In this post, I'm breaking down how niche cultural moments—like Spring Break—can be powerful marketing tools if you know your audience. Plus, a peek into my recent trip to Europe (spoiler: I’m now a train travel evangelist).

TL;DR: My kids learn best by doing. This is my way of showing them how fun marketing can be—while also helping them recognize when they’re being sold to.

TL;DR: Learning to listen is the key to networking. It’s not about how many contacts you have in your Rolodex (Gen Z, ask your parents what that is) but about the knowledge they can share—and, more importantly, what you do with it.

Mixing passion with work isn’t just more fun—it makes the work better.

Stop Ignoring Your Social Media—Your Customers Aren’t

Candorly (adverb): The art of cutting through marketing B.S. with brutal honesty, strategic clarity, and a dash of wit.

Live advertising is a high-risk, high-reward game, and Rocket Mortgage’s Country Roads Super Bowl moment nailed it. Having orchestrated live campaigns for the Grammys and Beats by Dre, I know firsthand how tough these are to pull off—but when they work, they’re pure marketing magic.