From TikTok to Facebook: Where Your Audience Is in 2025

Written By Brittney Rogowski

Running a small business in 2025 means staying plugged in to where your customers are hanging out online. Spoiler alert: it’s not the same corner of the internet for everyone. From TikTok-obsessed teens to Boomers who live for a good Facebook update, here’s a quick breakdown of who's using what, how, and why it matters for your brand.

Want to go a level deeper? Checkout my full report (it’s got sources and everything).

Social Media in 2025: What You Actually Need to Know

Gen Z (13–28)

  • Lives on TikTok, Instagram, and YouTube.

  • Obsessed with short videos, memes, and creators who keep it real.

  • Don’t try to be perfect, just be authentic (and entertaining).

Millennials (29–44)

  • Heavy users of YouTube, Facebook, Instagram, TikTok.

  • They want helpful, values-driven content with a human face.

  • Give them Reels, tutorials, and real stories they can relate to.

Gen X (45–60)

  • Facebook and YouTube are their comfort zone.

  • They want useful info, not trends.

  • Be straightforward, practical, and skip the fluff.

Boomers (61–79)

  • Still loving Facebook, YouTube, and Pinterest.

  • They scroll for family, hobbies, and news—not viral dances.

  • Keep it simple and familiar.

What Works Across the Board:

  • Video is queen (especially short-form like Reels and TikToks)

  • Authenticity > polish (real people, real talk)

  • Social shopping is growing (TikTok & Instagram Shops are hot)

  • AI saves time, but keep your brand voice human

  • Interactive content wins (polls, Q&As, UGC = 100% gold)

Brittney Rogowski
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