How Many Logos Do You Actually Need? Let’s Chat.
First things first: I am not a designer. I can pull together some pretty awesome things with the right assets - social posts, mugs, yard signs, you name it - but if you need someone to create your logo from scratch? Not me, friend.
However, after years of helping brands look their best, I do know a thing or two about the types of logos you should have on hand, and it’s more than one. So let’s do a quick check, shall we?
Primary Logo
This is your main character. The one you put everywhere. Every other version is just a remix of this star.
Secondary Logo
Same logo, different shape. Maybe stacked instead of horizontal, or vice versa. Handy for awkward spaces where your main logo just doesn’t fit.
Submark
A tiny, simplified version of your logo: initials, an icon, or a neat little badge. Great for watermarks, profile pics, or a subtle nod to your brand.
Favicon
The tiniest of them all. This is the little icon that shows up on your website browser tab. Small detail, big difference in looking polished.
Pro tip: Have each of these in white on transparent and black on transparent. Future you (and your designer) will be forever grateful.
But do I really need all these versions?
Yes. Because opportunities don’t wait for you to get a logo reworked at the last minute. One day you’ll be asked for a vertical logo for an event banner or a tiny square version for a podcast graphic — and you’ll look like a total pro when you can deliver it in two seconds flat.
Plus, social platforms, ad sizes, and tech specs are constantly changing (looking at you, Instagram). Having all your logo variations ready means you can roll with the punches without sacrificing your brand’s vibe.
Need a designer to help get you sorted?
I know some fantastic ones… people I trust with my own projects. Shoot me a message and I’ll happily share my faves.
Now go check your files and treat yourself to a little upgrade if you’re missing any of these. Your brand deserves it.
TL;DR
One logo isn’t enough. You need a primary logo, secondary logo, submark, and favicon. Preferably each in white and black with a transparent background. Trust me, future you (and your designer) will thank you when you’re not scrambling for a version that fits.
