Social media in 2025 is all about knowing your audience - and surprise, they’re not all hanging out in the same place or consuming content the same way. This guide breaks it down in plain English so you can stop guessing and start showing up where it counts.

Instagram’s updates aren’t just “nice to know” — they directly affect how people judge your business in under three seconds. Your grid is now taller, more flexible, and more powerful than ever — but only if you treat it like the storefront it is.

Stop Ignoring Your Social Media—Your Customers Aren’t