Set It and Sell: The Power of Automated Emails

You’ve probably heard that email marketing is alive and well, but did you know it delivers a jaw-dropping 36:1 ROI? Yep. For every dollar you spend, you could be making $36 back.

That dusty welcome sequence you keep saying you’ll “get to later”? It’s the digital equivalent of leaving money on the table… and honestly, we’re better than that.

Your welcome sequence is your first impression on autopilot.

It's your chance to set expectations, build trust, and guide new subscribers to take meaningful action. And unlike social media, you’re not at the mercy of an algorithm - your email actually lands in their inbox.

What makes a welcome sequence work? A warm hello. A peek behind the curtain. A clear next step. This isn’t about spamming people with sales, it’s about showing up with intention and making it ridiculously easy for them to say yes.

But let’s not stop at the welcome. A strategic email setup can automate so much more than hellos:

• Nurture sequences that check in weeks (or months) later to re-engage subscribers

• Abandoned cart emails that remind people what they almost bought (and give them a little nudge)

• Post-purchase flows that deliver helpful next steps or ask for a review

• Win-back campaigns for subscribers who’ve gone cold but aren’t totally gone

• Segmentation and tagging that let you speak to different audiences with content that actually resonates

Think of automation as your behind-the-scenes marketing team.

It’s the thing working while you’re out doing literally anything else: onboarding new leads, re-engaging cold ones, and making sure no one slips through the cracks.

So if email’s been sitting at the bottom of your to-do list, consider this your (loving but firm) nudge: set it up, automate it, and let it sell while you sleep.

Need some help, or have no clue where to start? Give me a shout!