If You’re Talking in Buzzwords, They’re Already Scrolling
Here’s a gut check for you: are you making it easy for people to get you, or are you secretly speaking in code?
Ask yourself:
Am I using phrases that only make sense in my head?
Does this actually connect the dots for someone brand new to me?
Would my dream client stop scrolling… or keep moving because I’m speaking fluent blah-blah-buzzword?
If you’re wincing, don’t worry.
This isn’t a call-out… it’s a call-up.
We’ve all been guilty of hiding behind industry lingo like it’s a secret handshake. The acronyms, the “frameworks,” the ten-dollar buzz words… they feel professional in the moment, but here’s the truth: jargon doesn’t build trust. It builds walls.
And your people? They don’t want walls. They want connection. They want to understand you without needing a decoder ring or a business degree.
The good news? Totally fixable.
Strip it back. Keep it human.
Because your dream client doesn’t want perfect polish. They want to actually understand you.
