The Brand Voice Split Personality (And How to Fix Yours)
Picture this: you’re scrolling Instagram and your favorite brand sounds like a frat boy hyped up on energy drinks. Two seconds later, you open their email and suddenly it’s giving Hallmark card meets corporate robot.
Confused much? Yeah, so is your audience.
Here’s the truth: your brand voice isn’t just about “sounding cute on Instagram.” It’s the personality that shows up across every touchpoint: emails, socials, your website, heck, even your out-of-office reply.
If people don’t recognize you everywhere, they’re not going to trust you anywhere.
Because when your tone shifts wildly - professional on LinkedIn, overly casual on Instagram, vague and fluffy on your website - it doesn’t come off as “versatile.” It comes off as… did this brand get hacked?
Why Consistency Matters
Brand tone is like your signature cocktail. Sure, you might swap the garnish depending on the vibe, but the core recipe stays the same. That consistency builds recognition and trust… and trust is what actually converts browsers into buyers.
Questions to Nail Down Your Brand Tone
Not sure where to start? Ask yourself:
If my brand were a person, how would people describe them?The hype friend? The straight-shooter? The warm, approachable mentor?
What three words do I want people to always associate with me?
Jot them down. They’re your north star.How do I not want to sound?
Cringe is a strategy… but not usually a good one.Who am I actually talking to?
Your tone to a 22-year-old side hustler ≠ your tone to a 50-year-old CFO.What do I want my audience to feel after hearing from me?
Inspired, relieved, empowered… or slightly dizzy?
The Personality Swap Test
Quick gut check:
Website says: “We are an award-winning boutique agency providing comprehensive solutions.”
Instagram says: “Heyyy besties, wanna make some magic? ✨”
If your brand sounds like two totally different people… that’s a split personality, not a strategy.
Final Sip of Coffee Wisdom
Get the voice right, and your brand stops confusing people, and starts converting them.
And if you’re still wondering if your emails and captions sound like they belong to the same brand? Run them through the “would my audience think I got hacked?” test. If the answer is yes… give me a call and let’s fix it!
